Most luxury skincare brands can tell you what's in the bottle. Ras Luxury can tell you where it grew. Since 2017, the Indian brand has grown its own botanicals on farms in Raipur and made every product under one roof, with nothing outsourced.
What started as a small operation now has a loyal following among organic skincare fans. In this Harper's Bazaar India interview, founder and CEO Shubhika Jain explains how a farming-family background shaped her "farm-to-face" approach. She also talks about how Ras pairs aromatherapy and ritual with lab-tested results, and why she sees clean beauty as a starting point rather than the finish line. Along the way, she shares how the brand plans to grow without losing the trust it has built. Read on for her view of "conscious luxury," and what it could mean for the future of beauty.