Posts tagged Emotorad
EMotorad partners Mercedes-Benz India to bring AMG PETRONAS e-bikes to India
EMotorad partners Mercedes-Benz India to bring AMG PETRONAS e-bikes to India

Mercedes-Benz buyers in India will soon be able to take home something unexpected from the showroom: an e-bike. EMotorad, the Indian electric cycle maker, has signed an exclusive deal with Mercedes-Benz India to launch the official Mercedes-AMG PETRONAS e-bike range.

The bikes will be sold only through select Mercedes-Benz outlets. For EMotorad, the partnership is a major step up. The company will build three models from the range in India and handle everything after the sale, including service, repairs and customer support. Pairing a homegrown manufacturer with one of the world's best-known performance brands raises some interesting questions. What does it mean for India's growing premium e-bike market? And why does Mercedes see e-bikes as a natural extension of AMG? The full story has insights from EMotorad CEO Kunal Gupta and Mercedes-Benz India's Santosh Iyer.

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PressGreen Frontier CapitalGreen Frontier Capital, Emotorad, Source: ET Auto
Ex-Cars24 India CEO Himanshu Ratnoo Joins E-Cycle Company EMotorad as Cofounder
Ex-Cars24 India CEO Himanshu Ratnoo Joins E-Cycle Company EMotorad as Cofounder

We're glad to share that EMotorad, one of our portfolio companies, has brought on Himanshu Ratnoo as cofounder. Himanshu joins Emotorad from Cars24, where he most recently served as CEO of the India used-car business — a division driving more than half of Cars24's revenue — after joining the platform in 2020.

We back EMotorad because we see mass mobility as one of the clearest global shifts underway, and Himanshu's experience scaling a high-volume consumer business fits this next stage well. As he put it, EMotorad has the chance to "define what mass mobility looks like globally," pointing to 5X growth already underway in Europe.

From a garage to roughly 800 dealerships across 18 countries, EMotorad has raised $25 million to date, backed by us alongside Panthera Growth Partners, xto10x, and MS Dhoni. We're excited for what's next.

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PressGreen Frontier CapitalGreen Frontier Capital, Source: The Economic Times, Emotorad
EMotorad Launches Viper E-Cycle in India at ₹66,999
EMotorad Launches Viper E-Cycle in India at ₹66,999

We're watching EMotorad's launch of the Viper e-cycle, priced at ₹66,999, as a solid read on where India's personal electric mobility market is heading. The Viper runs a 48V 250W rear hub motor with a removable 48V 15.6Ah battery, claiming up to 85 km in pedal-assist mode and 70 km on throttle — positioning it squarely in the mid-range segment, with front and rear suspension, hydraulic disc brakes, and a Shimano 7-speed drivetrain rounding out the spec sheet.

EMotorad is differentiating on convenience as much as range, with an NFC-based keyless unlock system, digital display, and integrated lighting. The launch lands as demand for low-cost, registration-free electric cycles keeps climbing in India, and we see this kind of feature race — better batteries, smarter unlocking, wider dealership and online reach — as exactly where affordable short-distance EV players will need to keep innovating to hold share.

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PressJennifer BernsteinGreen Frontier Capital, Source: Entrepreneur India, Emotorad
How This E-Bike Startup Raced To INR 100 Cr Revenue By Redefining Micromobility
How This E-Bike Startup Raced To INR 100 Cr Revenue By Redefining Micromobility

In the article, Sandiip Bhammer, Founder and Managing Partner at GFC, highlighted how EMotorad’s founder, Rajib Gangopadhyay, effectively leveraged his deep experience with Chinese e-cycle companies to capitalize on the shifting global e-bike market dynamics. Recognizing this strategic advantage, GFC made an early investment in EMotorad during its pre-Series A round in 2022, where the startup raised INR 24 Cr. This round also included participation from LetsVenture and Ivy Growth Associates. Since then, EMotorad has continued to attract significant investment, including from the Panthera Growth Partners, xto10x, and most recently, Indian cricket legend Mahendra Singh Dhoni.

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PressGreen Frontier CapitalGreen Frontier Capital, Emotorad, Source: INC42