What happens to your shoes after you throw them away? For most footwear, the answer is not good: conventional materials can sit in landfills for decades. Chupps, the Indian footwear brand, is trying to change that with Chupster, a new everyday style from its biodegradable collection.
The key is TruZero Bio Foam, a bio-based material Chupps developed itself. It's designed to break down much faster in landfill conditions than traditional shoe materials. Chupster is built for daily wear, travel and casual outings and comes in a range of modern colours, so it doesn't ask buyers to give up comfort or style to shop more responsibly. The bigger story is how Chupps approaches sustainability. Instead of adding it as a feature at the end, the company is designing it into the product from the start. Read on to see how one brand is rethinking the full life of an everyday shoe, from first wear to final disposal.
